Free tool · No sign-up · Canada & USA

How much should you spend
on Google Ads?

Pick your business and city. See the minimum ad budget that gives real results, roughly how many leads it could bring, and what our management costs. Ad budget is paid directly to Google, never to us.

Your business

Drag to try different budgets. We'll warn you if it's too low for your industry to get useful results.

Your estimate
Typical cost per click
Typical cost per lead
Estimated leads per month
Recommended plan
Ad budget (to Google)
Our management fee
Total per month

First month of management free for new clients. Prices plus tax. Estimates only, not a guarantee of results.

How we work this out

  1. Cost per lead comes from 2026 industry averages for Google search ads (LocaliQ, thousands of campaigns), converted to Canadian dollars and adjusted for your area. Big cities cost more per click.
  2. Minimum budget is enough for about 10 leads a month. Below that, there's too little data to improve the campaign, so we won't take the money.
  3. Estimated leads are shown as a range, because results depend on your offer, reviews, website and how fast leads get answered. Our AI answers every new lead within a minute, which usually helps.
  4. Our fee: Starter CA$499/month (one platform, one campaign) or Growth CA$799/month (Google and Facebook/Instagram, up to 3 campaigns, AI receptionist included). Budgets above CA$8,000/month get a custom quote.

Benchmarks: LocaliQ, Search Advertising Benchmarks for Every Industry (2026 data, US campaigns). Canadian costs can differ; we confirm real numbers for your keywords on the first call. Exchange rate used: 1 USD = 1.38 CAD.